Digital marketing
Course Duration: 45 Days
Individuals with little to no experience in digital marketing who want to gain a foundational understanding of the key strategies and channels.
Key takeaways of the Digital Marketing course
- Certificate after the completion of the course
- Letter of Recommendation and LinkedIn shoutout
- Real-time projects and Portfolio development projects
- Tools and priceless Resources with lifetime access
- Internship Opportunities
- Performance Evaluation and Enhancement Program (PEEP)
- Resume preparation and Job search techniques
- Interview Guarantee for all the Eligible learners
- Understanding digital marketing fundamentals and key differences from traditional marketing.
- Exploring the digital marketing landscape, including trends, tools, and platforms.
- Identifying target audiences, mapping customer journeys, and optimizing conversion funnels.
- Setting SMART goals and developing strategies based on audience and objectives.
- Emphasizing ethical marketing practices, industry regulations, and responsible marketing.
- Building user-friendly websites with WordPress and focusing on mobile responsiveness.
- Creating a content strategy, including blog posts, articles, and infographics, with SEO basics.
- Optimizing content distribution, email marketing, and website analytics for engagement.
- Leveraging storytelling, personalization, and content repurposing techniques.
- Analyzing successful content marketing campaigns and implementing industry best practices.
- Understanding search engine algorithms, on-page, and off-page SEO techniques.
- Optimizing website speed, structure, and mobile-friendliness for better search rankings.
- Implementing local SEO strategies for businesses, managing online reputation, and customer reviews.
- Creating SEO-friendly content, conducting keyword research, and performing content audits.
- Utilizing SEO tools, tracking key metrics, and staying updated on algorithm updates.
- Exploring PPC advertising platforms like Google Ads and Bing Ads, including campaign structures and bidding strategies.
- Understanding display advertising, retargeting strategies, and social media advertising.
- Setting up Google Shopping Ads for e-commerce and optimizing product listings.
- Tracking and analyzing PPC campaign performance, including metrics and A/B testing.
- Choosing the right social media platforms, creating optimized profiles, and developing a content strategy.
- Building community engagement, running contests, and monitoring brand mentions.
- Collaborating with influencers, analyzing social media metrics, and reporting insights.
- Exploring email list building strategies, designing engaging emails, and implementing automation.
- Tracking email campaign performance, conducting A/B testing, and adhering to data privacy regulations.
- Building and managing email subscriber lists, segmenting data, and crafting personalized emails.
- Utilizing email automation tools to streamline campaigns and workflows.
- Tracking email metrics, analyzing campaign performance, and optimizing for better results.
- Exploring emerging trends in email marketing and maintaining ethical practices.
- Developing a comprehensive digital marketing plan through group projects and practical applications.
- Presenting projects, receiving feedback, and reflecting on project experiences.
- Exploring career paths in digital marketing, identifying required skills, and sharing resources.
- Taking comprehensive exams, completing assignments, and demonstrating learned skills.
- Reviewing course learnings, receiving certificates, and celebrating achievements.
Tools Covered
Key concepts covered include:
- Define and explain the concept of digital marketing and its importance in today’s business landscape.
- Introduce students to the key digital marketing channels and their applications.
- Equip students with practical skills to set up and manage basic digital marketing campaigns.
- Develop students’ ability to analyze data and measure campaign performance.
- Prepare students for further learning and career exploration in digital marketing.
FAQ
What are the prerequisites for this course?
There are no specific prerequisites for this course. However, basic computer literacy and familiarity with the internet are recommended.
Are there any opportunities for hands-on learning?
Yes, the course includes hands-on exercises, case studies, and group projects to provide practical learning experiences and reinforce key concepts.
Can I access course materials and resources after completing the course?
Yes, participants will have access to course materials and resources even after completing the course, allowing them to review content and stay updated on industry trends.
Will I receive a certificate upon completion of the course?
Yes, participants who successfully complete the course, including all assessments and assignments, will receive a certificate of completion.
How can I enroll in the course?
To enroll in the course, simply visit our website, fill out the registration form, and make the payment. Once enrolled, you will receive access to course materials and instructions on how to get started.
How will this course benefit me?
This course will provide you with a comprehensive understanding of digital marketing concepts and strategies, equipping you with the skills needed to plan, execute, and analyze digital marketing campaigns effectively.
Can I take this course if I have no prior marketing experience?
Can I take this course if I have no prior marketing experience?
Sumaiya Tabassum2024-04-05I have done my digital marketing course here and trainers are very experienced. I got professional certification and placed in good company now
Shafi Khan2024-04-05One of the best digital marketing
Lakshmi Mallesh2024-04-05The teaching was so good in this institution. You are looking any courses it's a best institution.
Saniya Khan2024-04-05The experience in learning this institution is superbly good. Where I am learning a digital marketing course. If you're looking for any course like Digital Marketing and competitive exams, you can join officer academy. To enhance and upgrade your skills.
Awaiz Khan2024-04-05One of the best coaching centre for digital marketing…!👍
